You can't pick up a magazine these days and not see the words: Web 2.0. Social networks. Social media. Mobile computing. And the list goes on. But how do you make sense of these emerging trends in marketing?


Well look no further!! Through the help of a good friend I was introduced to Sree Sreenivasan, technology reporter for WNBC TV and professor of journalism at Columbia University.
You'll want to hear his vantage point on how companies can leverage these tools and how the tools can make your life better, as well as his predictions on what life will look like in 2017! Enjoy ...

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About Sree
Sree Sreenivasan is a leading technology expert and WNBC-TV's tech reporter. He is also Dean of Student Affairs at Columbia University's journalism school, where he runs the new media program. His tech reports can be seen on Thursday mornings at 6:20 and Monday evenings at 5:20 on Channel 4 in the New York City area and anytime on WNBC.com. He previously spent six years as WABC's tech guru. His work explaining technology has appeared in The New York Times, BusinessWeek, Rolling Stone, and Popular Science (where he was a member of the "Geek Chorus"). In March 2004, Newsweek magazine named him one of the 20 most influential South Asians in America.
Find out more about him at https://www.sree.net, or to take one of his online courses please visit https://www.sreetips.com, or to see his WNBC videos, visit https://www.wnbc.com/technology


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Making Sense of Emerging Marketing Trends: A MarketingProfs Podcast with Sree Sreenivasan

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ABOUT THE AUTHOR

Paul Dunay is director of global field and interactive marketing for Bearing Point (www.bearingpoint.com).