There has been lots of debate on whether or not a corporation can build a blog that has many contributors.
As we all know blogging takes a lot of time, and so many companies want to do a blog, but they are intimidated by the resources it takes.


I host a show for PodTech called Marketing Voices, and I wanted to discover team blogs that have made it work. I spoke to Paula Berg, PR manager of Southwest Airlines, who has been managing the corporate blog for some time. It has been really successful, and they have more than 30 contributors, all of whom are making it work because they don't have to blog daily or weekly, but quarterly.
Additionally, the Southwest employees represent all functions of the company--pilots, flight attendants, operations --and they have a passion for what they do. In my opinion, that is why it works, the passion for what they do shines through in what they write.
They don't have to contribute unless they want to. Paula told me not all the people are great writers but their styles work and minor editing is all that is required.
Any more team blogs that people know about that are successful?