Eduardo Conrado and I met up at the MarketingProfs conference at the beginning of October. I really liked his approach to using thought leadership in the positioning of the Enterprise Division of Motorola.


As global marketing VP, Eduardo controls the marketing for all of Motorola's enterprise B2B products worldwide. So naturally I wanted to better understand his approach to thought leadership, as well as how he defines success. I also wanted to learn which Web 2.0 tactics are working for his teams around the globe.
Enjoy –

Link to Original Audio Source
About Eduardo
Eduardo Conrado is vice president of Global Business and Technology Marketing & Communications for Motorola, Inc. His role encompasses three of Motorola's four primary businesses with revenues of over $17 billion: Home & Networks Mobility, Government & Public Safety, and Enterprise Mobility.
Reporting to Motorola's chief marketing officer, Eduardo is responsible for driving a worldwide team that focuses on Motorola's vital B2B marketing strategy - from overall branding, to product and regional/channel marketing, to interactive and direct marketing. He also leads both internal and external communications, including employee communications, public relations and industry analyst relations.

Enter your email address to continue reading

Using Thought Leadership to Position Motorola: A Podcast with Eduardo Conrado

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

Paul Dunay is director of global field and interactive marketing for Bearing Point (www.bearingpoint.com).