Lois Kelly, author of Beyond Buzz and principal of Foghound, recently posted something rather profound on her blog. In a recent meeting, Mike Lundgren, Creative Technology Director for interactive agency VML, made a comment that made me sit up in my chair when I first read it....


"It's not about how good you look talking about your own brand. It's about how you make other people look good talking about your brand."
Like George Martin once said about the Beatles, this maxim is "terribly simple, yet terribly effective." These simple words sum up perfectly the marketing universe today. As marketers and PR people, we must come to the understanding that it really is not about you (and truthfully, it never really was).
I believe that people are flocking to social media tools like Facebook, MySpace, blogs, YouTube, Twitter, and the like because they make it easier to find other like-minded individuals who share similar beliefs, values, and sensibilities. So an important marketing goal should be helping people talk about your brand in ways they find easy, interesting, and natural.
That is much more important than how YOU the company talk about your brand. After all, people will pay more attention to people like them rather than your company's key messaging.
As Lois summed up, "It's no longer messaging as usual." Amen to that.
Learn more:
https://blog.foghound.com/162/


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ABOUT THE AUTHOR

With his mantra “it’s about the people, not the technology,” Michael E. Rubin serves as the Social Media Strategist for Fifth Third Bank. As one of the first employees of the Word of Mouth Marketing Association (WOMMA) and the Social Media Business Council, Michael has made his career helping Fortune 500 brands put Social Media to work.

With more than ten years experience in marketing and PR, Michael has partnered with the world’s leading marketers and industry experts to develop Social Media and Word-Of-Mouth into a mainstream marketing disciplines.

Michael serves on the Advisory Committee of the Institute for Social Media at Cincinnati State University, and has lectured on social media at both the University of Cincinnati College of Business and Leadership Northern Kentucky. He resides in Cincinnati with his wife Pam, dog Ruby, and cat Chainsaw (long story). Last but not least, Michael remains a die-hard Chicago Cubs fan and proudly eat hot dogs with ketchup.

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Michael E. Rubin
Call me: 847-370-3421
Email me: merubin@gmail.com
Tweet me: https://twitter.com/merubin
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The views expressed in this post are my own and not those of Fifth Third Bank or any of its affiliates or subsidiaries or of any person or organization affiliated with or doing business with Fifth Third Bank.

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