Where was YouTube or Twitter at the Emmys? I was watching the Emmys last night and was quite disappointed to see the same old method of presentation of the stars....


Nothing like the Democrats debate on CNN/YouTube, where I was quite impressed with the way that YouTube made the debates more worthwhile and interesting.
Given that it is THE TV industry... and they are supposedly some of the most creative, innovative people, I was expecting much much more. YouTube could have been used to take questions from the world audience asking those TV stars why they wore the dresses they wore, or why they picked out those certain high-heeled shoes. Not that I really care about the answers to questions such as these, but I would have loved to have viewed the interaction.
In my opinion, this venue provides the opportunity for social media use given that it is all about conversation and the reporting of conversation.
Just think if some of the stars would be asked to Twitter their thoughts and the other stars could respond to them in real-time... and the audience could read what they wrote. The gossip rags would go nuts and the whole scene could be much more electric.
Oh well there's always next year.


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The Emmy Goes To... Social Media! (NOT!)

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ABOUT THE AUTHOR

Jennifer Jones is the creator and host of https://www.marketingvoices.com/ Marketing Voices™ , a weekly video/audio podcast for PodTech.net providing fresh perspectives from marketing and technology leaders examining how social media is impacting the world of marketing.

Jennifer is a 25-year technology marketing veteran. Her career is broad and diverse: she was a marketing partner at Mayfield, a top-tier venture firm; a founder of her own successful marketing consulting firm working with venture capital firms, investment banks and attorneys including August Capital, Canaan Partners, Wilson Sonsini Goodrich & Rosati, and Goldman Sachs; an executive vice president and general manager of Regis McKenna Inc, a consulting firm where she led the marketing programs with Apple and Intel; the creator and host of the first television show in technology called High Tech Visions and a broadcast executive with CBS News affiliated stations.