As creator and host of a podcast called Marketing Voices for PodTech, I interview many thoughtful guests. One of the recent interviews I did was with David Meerman Scott who wrote a book called The New Rules of Marketing and PR. For this podcast, I asked David Scott to give listeners his top three "new" rules. They are...


1) You are what you publish today as content is king
2) Understanding one's target audience(s) is paramount--know the needs and desires and communicate targeted messages to these audiences and segment messages based on the audience and
3) understand that marketing and PR are working more closely together today given what is happening in the business of communications.
David and I also discussed how the practice of "PR" has morphed from "communicating with one's publics" to "MR" or communicating with the media during the last 15 years.
I have really pushed back on clients over these years who always assume the only audience for practioners of the public relations profession is the media. Many of those whom I counsel do not understand that PR, as all marketing and public relations practioners know, means communicating to all the publics or audiences that a company or person is hoping to influence-- not solely working with the media to distribute information. PR practioners must develop strategies and programs that address many audiences not just the media. Programs like this are much more beneficial and results more widespread for a company.
I am eager to hear what the community thinks about the situation today as it relates to this topic.