You want to read marketing information that helps you. I want to provide you with that very stuff. Let's make a deal... if you let me know what you're looking for... I will do my best to provide it for you!


What topics, tips, techniques do you wish knew to make your life easier with regards to...

  • Problem Identification - spotting and figuring out what's wrong and identifying opportunities.
  • Creative Ability - the ability to put new ideas together, being imaginative, innovative thinking.
  • Brainstorming - the ability to create a bunch of potential solutions that address a problem.
  • Decision Making - the ability to narrow down and select the best solution.

All of these skills are associated with building effective marketing programs as well as innovation.
Below are starter ideas. Please comment and let me know if these are what you're looking for... Or perhaps something completely different... such as managing change, influencing others, dealing with bureaucracy, etc...
Let me know in the comments if these are what you're looking for, or if it is something else.

I wish I had...


Problem Identification
  • The ability to anticipate problems when they are small / before they get big.
  • A process to clearly define the objective we need to meet.
  • A way to solve the actual problem, not just bandage symptoms.

Brainstorming
  • Techniques we could use as a team to come up with smart ideas.
  • Better ways to manage brainstorming sessions.
  • A better post-brainstorm process. We end up rolling up our pages of ideas and never using them.

Decision Making
  • A process to filter the many ideas to a smaller list.
  • A way to know if we're selecting the best idea as our solution.
  • Better understanding of factors in decision making.

Creative Thinking
  • A way to come up with more ideas.
  • Ways to come up with "way out there" ideas.
  • Techniques to develop better ideas on my own.

Please provide your reactions in the comments section... and I'll take it from there!

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ABOUT THE AUTHOR

Hi there!

I'm Paul Williams... guest writer on Daily Fix and founder of Idea Sandbox.

I'm a professional problem solver. Through brainstorm facilitation I help people create remarkable ideas to grow their business. As one client put it, “Idea Sandbox turns brains into idea machines.”

Prior to launching Idea Sandbox in 2005, I spent 15 years building marketing, branding, and customer-experience strategy for The Disney Company, the Aramark Corporation, and Starbucks Coffee Company.

I founded Idea Sandbox driven by my passion to help others create remarkable ideas. I blend the skills and lessons I have learned to build a sandbox---an idea sandbox.

You can reach me on Twitter via @IdeaSandbox.

Through Idea Sandbox, I have helped solve challenges, grow brands, think-up remarkable ideas, and create innovation for companies including: Starbucks Coffee Company, Starbucks Coffee International, Panera Bread Company, Seattle’s Best Coffee, Woodhouse Day Spas, The Microsoft Corporation, and Wells Fargo Mortgage.

I am a writer, speaker, columnist, and brainstormer living just outside Washington DC, in Alexandria, Virginia.

If you like what you've read here, you can find more of my thoughts at my Idea Sandbox blog.

I always welcome comments and reactions to what I've written. I'm on Twitter: @IdeaSandbox

Nice to meet you,


Paul