The sense of smell is the most powerful sense we have...
...when it comes to evoking memories -- and many hotel chains and retail companies are using the sense of smell as a tool for building consistent, memorable brand experiences.
I just read in Iconoculture that Japanese movie theatres are using 'scene-synchronized scents' to enhance the cinematic experience and create memories that last beyond the end of the film.
How can you use the sense of smell in your branding acitivites?
Enter your email address to continue reading
Movie Scents
Don't worry...it's free!
Sign in with your preferred account, below.
Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
ABOUT THE AUTHOR
William Arruda is a personal branding pioneer, the founder and CEO of Reach Personal Branding, and the author of Ditch. Dare. Do! 3D Personal Branding for Executives.
Twitter: @williamarruda
LinkedIn: William Arruda
Brand Management Articles
You may like these other MarketingProfs articles related to Brand Management:
- The 40 Brands US Customers Are Most Loyal To [Infographic]
- How Iconic Brand Logos Evolved Over 100 Years [Infographic]
- Why Marketing Leaders Should Care About Brand Valuation
- What Is Brand Differentiation and How Does It Boost Customer Trust?
- How to Write a Style Guide for a Successful Rebrand: Lessons Learned From Becoming Atom.com
- Why Understanding and Measuring Brand Love Should Be a C-Suite Imperative
