Literally thousands of CEOs, marketing officers, analysts, engineers and other corporate employees are blogging....
Yet you'll be hard-pressed to find most corporate blogs through the company Web sites. My guess is that lawyers or PR departments are a more than a little nervous about this whole new media, "listen to your customers" thing, so they said "Well, ok, we can try it, but don't make the damn blog too easy to find."
For example, you won't find links to company blogs at:
The New York Times, despite Byron Calame's recent article, "The Times's New Blogs: More Information, Fewer Filters," which lists the company's blogs.
The Wall Street Journal, which has law and other blogs that are not listed or linked to each other.
General Motors, where GM vice-chairman Bob Lutz and others blog.
The New York Stock Exchange, which publishes Hybrid Talk
HP, where Vice President of Global Marketing Strategy & Excellence Eric Kintz blogs
Novell , kind of hard to find, but once you do, there are many here, plus one by CTO Dr Jeff Jaffee and Novell Open PR, which "gives Novell watchers information about what's happening in the company that might not make the cut for a press release, but is still of interest to the market and Novell's customers." (Yeah, right.)
Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Content Articles
You may like these other MarketingProfs articles related to Content:
- AI's Impact on Product-Content Orchestration in B2B Marketing
- The Top Challenges of Repurposing, Accessing, and Measuring Digital Content
- How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns
- When Is It OK to Use Emojis at Work? [Infographic]
- Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement
- The Influencer Content Tactics Americans Dislike Most [Infographic]