Contributed by BL Ochman
- Social Media Isn't Dead (No Matter What Some Folks Say)
MrketingProfs blogger BL Ochman defends the importance of social media in response to AdAge's claim that social media is useless ...
- What Social Media Marketing Is Not
Despite all the talk, the mainstream media coverage, the conferences, courses, and books on social media marketing, there's quite a ...
- Social Media Marketing: Who's Full of Hot Air? Who's The Real Deal?
These days, everyone and her dog is a social media marketer, or so they tell us. But who's really an ...
- Think You Have ANY Online Privacy? Think Again!
This post will make you think before you put information into social network I often wonder why people put so ...
- A Good PR Pitch: Now That's a Switch!
Just when I'd lost faith in flacks, along comes this excellent pitch from Doug Haslam. It's a study in contrasts ...
- Slow Moving PR Department Could Cause Whole Foods More Harm
So this is what mainstream media (MSM) means when they say "the company was not available for comment at press ...
- Reports of Blogging's Death Are Greatly Exaggerated
On the death of blogging are greatly exaggerated. While I am distracted, fascinated, and constantly learning from my daily involvement ...
- Do Social Networks Have Any Real Value?
Social networks are multiplying like fruit flies! , , , (out) , (in), , , , and Benny Bix's fave, ...
- YouTube Election 2008: Lots to Learn
The Republicans are waking up to the importance of blogs and video in what's already being called the YouTube . ...
- Constantly Connected: Are You Addicted?
How often do you allow yourself to go unwired is the question of the day at Jeff blog. Interesting question ...
- Vocus Demonstrates How to Screw Up Blogger Relations
This is the email that I, and scores of other bloggers, received this afternoon from Tami Queen at , a ...
- How to Protect Yourself from Being Misquoted
Howard Kurtz's about interviews in yesterday's Washington Post got me thinking about how we can protect ourselves from being misquoted. ...
- Dell and Other Big Company Blogs: Hiding in Plain Sight
A year ago, with sales dwindling and its stock in the toilet, (where it ), started a customer-focused The blog ...
- Food Contamination Issues Move Through Human Food Chain and Still No Protests
What is it going to take to make the contamination of our pet and human food supply the number one ...
- New York TImes: Cool Kid Wannabes
A front page story in Monday's New York covers the weeks-old story of threats against blogger Kathy , and describes ...
- Innovation in Advertising Won't Come From Google or Any Big Agency
Eric , CEO of search giant , told an investors group this week that the market for targeted advertising is ...
- The 12 Tenets of Social Media Marketing (and Why You Need to Learn Them)
The delicate relationship between management and marketing is a dance roughly akin to that between fox and hen, but with ...
- How to Write Blog Posts Other Bloggers Will Link To
Be Sounds simplistic, but most post Share what you . People like posts they can learn from. Don't worry about ...
- Edelman/Wal-mart Fake Blog Story Won't Go Away
The fake keeps rearing its ugly head. And it's not going to go away any time Hans at Media Culpa ...
- Social Media Strike Two for Edelman PR and Wal-Mart
When it comes to blogging, nobody the blah-blah-blog talk like Edelman Public . Now Edelman has but one more strike ...
- Real Intellectual Property Issues Heating Up in Virtual Worlds
The intellectual property question of ownership of material submitted to social media sites is heating up as corporate acquisition for ...
- Dell Battery Recall Is Actually an Opportunity
Obviously there's been a total lack of crisis planning at Dell Jeez! They don't have a security certificate and you ...
- The Value of Blog Advertising
Blog advertising expenditures have exploded in the past year. Companies can make a really big brand splash for relatively little ...
- A Call from Dell
Like a sleeping giant, appears to be waking No doubt the public to their joining the conversation with their one2one ...
- Do We Have to Cut Dell and Ford Some Slack?
There's a lot of going on about whether bloggers should cut some now that they've finally started a (lame) . ...
- Mark Cuban Makes His Blog a One-Way Street
Tech billionaire Mark , whose forthright communication makes him one of my heroes, has turned off comments on his He ...
- Symantec's Clever Marketing Campaign Can't Make Up for Lousy Customer Service
" A site that contains a melodramatic and droll video about a family whose credit card has been phished for ...
- Why Are Big Companies Hiding Their Blogs?
Literally of CEOs, marketing officers, analysts, engineers and other corporate employees are Yet you'll be hard-pressed to find most corporate ...
- How I Keep Up with It All: My Top Blog Research Tools
The question I am asked more often than any other is "how do you keep up with all the information ...
- Publicist Asks Rubel to Take Down Post. He Says No (of Course).
This morning I got a rather frantic phone call from a Seems her company sent out a press release to ...
- Something Fishy about Machine Translation of Blog Post
Machine translations can be quite a hoot. Unless you are depending on them in business. Misled ladies and horsemen of ...
- A Silly Way to Give Away Beer
"Free beer for review!" said the I don't drink, but I always love to see how products are marketed. I'll ...
- Top 10 Reasons Your Company Should Not Blog
If you believe the media reports, just about everyone is either reading or writing a blog at any given moment. ...
- Beware the Stealth Interview
Thanks to the time constraints and laziness of both traditional journalists and bloggers, you may be quoted in a story ...
- How to Write Compelling Blog Posts
Writing blog posts (and comments on blogs) is actually very simple. Keep your copy lively, factual, tight, clear, short and ...
- Blogs: A Good (If Scary) Buy for Advertisers
Advertisers, including Paramount Pictures, The Wall Street Journal, and the Gap, are successfully reaching niche audiences for a fraction of ...
- Straight Talk About Blogs: Do You Really Need One?
Blogs aren't for everyone. Consider both the advantages and the caveats.
- Ten Companies That Missed Great Blog Opportunities
Both large and small companies are missing opportunities to integrate blogs into the marketing mix.
- What Could Your Company Do With a Blog?
If you’re not thinking about how to use blogs in your business, you’re missing a big opportunity.
- How To Optimize Your Press Releases for Search (and Why You Should)
Learning to write press releases that can be easily found by search engines can exponentially increase the size of the ...
- The PR Lessons of a Clueless Blog Pitch
The majority of the PR industry continues to log behind in the blogosphere, seemingly unconvinced that the influential new medium ...
- The Principles of Reality PR
Is your public relations campaign getting the results you want? If not, it could be time for Reality PR.
- Press Releases are a Colossal Waste of Time
They are - if you're doing them the traditional way. Check out these tips for press releases that get results.
