Member Login | About Us | Become a Member | Contact Us

Real-World Education for Modern Marketers

Join Over 350,000 Marketing Professionals

Start here!

Most Recent - Marketing Resources

Access thousands of our online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

Most Recent: See all 15881 items

See all Marketing Smarts Podcasts

Most Recent online seminar broadcasts from the best minds in marketing

Be sure to check out our Upcoming Online Seminars. Tune in LIVE or watch the recordings at any time.
  • Substance, Structure, and Style: How to Build Presentations That Make People Say YES
    Substance, Structure, and Style: How to Build Presentations That Make People Say YES
    Broadcast on Sep 13, 2018 with Tamsen Webster This online marketing seminar received 4.5 star(s)
    In this Teach Me How seminar, you'll learn how to build the substance, structure, and style of your presentations that make it easy for your audience to say YES. You'll leave with the tools to develop presentations that are persuasive, memorable, and entertaining. more
  • Facebook Advertising Tactics for the B2B Marketer
    Facebook Advertising Tactics for the B2B Marketer
    Broadcast on Aug 23, 2018 with Andrea Vahl This online marketing seminar received 4.5 star(s)
    In this Teach Me How seminar, you'll learn how Facebook advertising fits into your marketing mix and how you can leverage this platform to best understand the needs of your customers and prospects. You'll walk away with the tools to implement targeted Facebook advertising campaigns that meet your goals and help you optimize future campaigns. more
  • Marketing Writing Bootcamp: Seven Professional Secrets to Safely Use Humor in Marketing
    Marketing Writing Bootcamp: Seven Professional Secrets to Safely Use Humor in Marketing
    Broadcast on Jul 19, 2018 with Erik Deckers This online marketing seminar received 2 star(s)
    In this Teach Me How seminar, you'll learn seven techniques to finding humor in almost every situation (including the ones you're not supposed to), and the techniques professionals use to "write funny" without resorting to tired clichés and stereotypes. more
  • Content Marketing for Humans in the Age of Robots
    Content Marketing for Humans in the Age of Robots
    Broadcast on Jun 14, 2018 with Chris Brogan This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, Chris Brogan shares actionable takeaways on how to capture your customers' attention with carefully crafted content. You'll learn essential writing tips, the key to selecting topics that engage, and how to get your audience to interact with you in a real and authentic way. You'll walk away with the tools to break through the noise and be heard (and listened to) by your prospects and customers. more
  • A PR Primer for Marketers: Five Steps to Bigger Buzz
    A PR Primer for Marketers: Five Steps to Bigger Buzz
    Broadcast on May 17, 2018 with Katelyn Holbrook This online marketing seminar received 4 star(s)
    In this Teach Me How seminar, you'll learn about five simple, yet effective, ways to drive positive media coverage, establish thought leadership, and build brand buzz. You'll get practical advice on how to deploy public relations tactics in your organization and see real-world case studies that demonstrate how other brands have succeeded with PR. more
  • Content Strategy for B2B Lead Generation
    Content Strategy for B2B Lead Generation
    Broadcast on Apr 19, 2018 with Andy Crestodina This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, Andy Crestodina will walk you through each step in the process for driving B2B leads with content marketing, from first action to final outcome. You'll learn how to become a dual-threat marketer by combining search and psychology, SEO with conversion optimization, and cheese and mousetraps. You'll leave with the tools to make your content drive the right leads to you. more
  • Nine Insanely Effective Email Tactics You Can Use Today
    Nine Insanely Effective Email Tactics You Can Use Today
    Broadcast on Mar 15, 2018 with Nancy Harhut This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll discover nine tactics that will get your prospects to open, read, and respond to your email without even thinking about it! You'll see numerous examples from various B2B verticals, and leave armed with the secrets to creating insanely effective emails that generate the results (and revenue) you seek. more
  • Predictive Analytics for Social Media Marketers
    Predictive Analytics for Social Media Marketers
    Broadcast on Feb 15, 2018 with Christopher Penn This online marketing seminar received 4 star(s)
    In this Teach Me How seminar, you'll learn how to extract social media data from common applications such as social platforms, Google Analytics, and social monitoring tools. You'll then discover how to use state-of-the-art techniques to analyze and predict what to do next for your organization's success. more
  • Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms
    Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms
    Broadcast on Jan 18, 2018 with Carla Johnson This online marketing seminar received 4.5 star(s)
    In this Teach Me How seminar, discover the magic to storytelling in a digital world that inspires people to take action across channels. You'll learn five secrets that the most successful brands use to create cohesive narratives and how to tell stories that shift your content from noisy to necessary. You'll leave ready to create seamless, connected tales that inspire your audience to follow your trail to greater engagement and more conversions. more
  • How to Succeed at LinkedIn Content Marketing: Three Must-Have Strategies
    How to Succeed at LinkedIn Content Marketing: Three Must-Have Strategies
    Broadcast on Dec 14, 2017 with Viveka von Rosen This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll hear about three powerful content marketing strategies using specific LinkedIn tools. You'll discover how to capture your leads' interest with LinkedIn's publishing platform, native video, and long-form updates. You'll also learn how to use these strategies to increase your brand's visibility to keep you top of mind among your audience and cement your positioning as a leader in your industry. more
  • Email Marketing Master Course: How to Use Email to Build Customer Relationships
    Email Marketing Master Course: How to Use Email to Build Customer Relationships
    Broadcast on Dec 7, 2017 with Adam Q. Holden-Bache This online marketing seminar received 4 star(s)
    In this online seminar, you'll learn about all aspects of an email lead nurturing program, from initial awareness to post-purchase follow-up. You'll get insight, tactics, tips, and takeaways that you can implement to improve the email relationship-building campaigns for your business. more
  • From Awareness to Advocate: How to Build an Email Nurturing Campaign That Converts and Keeps Them Coming Back
    From Awareness to Advocate: How to Build an Email Nurturing Campaign That Converts and Keeps Them Coming Back
    Broadcast on Nov 16, 2017 with MaryAnn Pfeiffer This online marketing seminar received 4.5 star(s)
    In this Teach Me How seminar, you'll learn how to develop an effective nurturing campaign strategy that will move your prospects from lead to (loyal) customer, helping you build an ongoing relationship to foster brand advocates. You'll also see some real-world examples of how these campaigns are used for B2B and B2C organizations to help you create a library of tactical ideas. more
  • How to Add Live Streaming Video to Your Marketing Mix
    How to Add Live Streaming Video to Your Marketing Mix
    Broadcast on Oct 19, 2017 with Ashley Faus This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn how to use live stream video to connect with your community; the pros and cons of choosing a live streaming app over a traditional video, webinar, or podcast; and the types of stories you can tell with these emerging platforms. You'll also discover how brands across several industries have had success with live streaming video. more
  • High-Performance Content Marketing: Create More Compelling Content Using a Custom Content Architecture
    High-Performance Content Marketing: Create More Compelling Content Using a Custom Content Architecture
    Broadcast on Oct 12, 2017 with Shelly Bowen This online marketing seminar received 4 star(s)
    In this online seminar, you'll learn the key steps to creating your own content architecture blueprint. You'll discover how to ensure your blueprint covers your core messaging priorities so it serves as your guide from process to execution, and how to customize it to meet your company's needs and goals. more
  • Artificial Intelligence for Marketing: Getting Started
    Artificial Intelligence for Marketing: Getting Started
    Broadcast on Sep 21, 2017 with Jim Sterne This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn about artificial intelligence and its useful features, including natural language processing and speech recognition. You'll discover the power of machine learning and understand how to make the most of these technologies to deliver better data insights, customer experience, and more. more
  • The Meat and Potatoes of Podcasting: How to Create a Successful Podcast
    The Meat and Potatoes of Podcasting: How to Create a Successful Podcast
    Broadcast on Aug 17, 2017 with Kerry O'Shea Gorgone This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn the key steps to starting a podcast, from setting goals to recording and editing to promoting your published show. You'll leave with the tools to help you rock the mic—and make sure your podcast succeeds! more
  • Marketing Measurement & Analytics: How to Create a Strategy That Ensures Success
    Marketing Measurement & Analytics: How to Create a Strategy That Ensures Success
    Broadcast on Aug 3, 2017 with Gordon Plutsky This online marketing seminar received 4 star(s)
    In this online seminar, you'll discover how to harness the power of analytics. From establishing clear business goals to improving the key performance indicators (KPIs) that matter most, you'll learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success. more
  • Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes
    Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes
    Broadcast on Jul 20, 2017 with Andy Crestodina This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn how to add and manage your marketing tags with Google Tag Manager without getting all technical and digging into code. You'll discover how to gain insight into the source and behavior of your visitors so you can understand their needs to give them a better experience. more
  • The Content Formula: How to Create and Measure Content That Converts
    The Content Formula: How to Create and Measure Content That Converts
    Broadcast on Jun 15, 2017 with Michael Brenner This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again. more
  • Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
    Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
    Broadcast on Jun 1, 2017 with Julia McCoy This online marketing seminar received 4 star(s)
    In this online seminar, you'll learn how to fine-tune your content planning and development to better mirror reader habits. You'll discover what your audiences want to read and need to know, and how to reach and genuinely influence prospects. You'll leave with the tools to harness your readers' preferences to improve your content's trust factor. more

Most Recent: See all 480 seminars

Most Recent Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

  • Take 10: Three Steps to Start Your Own Word-of-Mouth Marketing Campaign
    Take 10: Three Steps to Start Your Own Word-of-Mouth Marketing Campaign
    Broadcast on Dec 16, 2016 with Mack Collier
    In just 10 minutes, you'll learn three necessary steps to get your word-of-mouth marketing campaign off the ground before you put it into action. You'll leave understanding the differences between fans and influencers, and the benefits of each, so you can identify which one will help you best achieve your campaign objectives. more
  • Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into Action
    Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into Action
    Broadcast on Dec 16, 2016 with Mack Collier
    In just 10 minutes, you'll learn the key questions you need to answer, how to measure your results, and the ethical issues behind WOMM. You'll leave with the tools to ensure your word-of-mouth marketing campaign hits it out of the park every time. more
  • Take 10: Eight Steps to Making Great Smartphone Videos
    Take 10: Eight Steps to Making Great Smartphone Videos
    Broadcast on Nov 18, 2016 with Jeremy A. Williams
    In just 10 minutes, you'll learn about essential planning considerations for smartphone videos. From outlining what you're going to shoot to ensuring you have all your accessories, this Take 10 will make sure you're (over) prepared for your next video shoot. more
  • Take 10: How to Avoid Spamtraps
    Take 10: How to Avoid Spamtraps
    Broadcast on Nov 11, 2016 with Austin Bliss
    In just 10 minutes, we'll share an overview of the incredible power of these innocent-looking email addresses. You'll learn what spamtraps are, what they look like, why they exist, and how they may have ended up in your email list. You'll understand the risks of traps and know how to respond if you have the misfortune of hitting them. more
  • Take 10: Eight Ways to Improve Your Instagram Presence
    Take 10: Eight Ways to Improve Your Instagram Presence
    Broadcast on Oct 28, 2016 with Paul Chaney
    In just 10 minutes, we'll share eight ways you can optimize Instagram to gain new followers and market your business on this ever-growing image-sharing network. You'll learn how to take high-quality photos, use hashtags effectively, conduct advertising campaigns, and more. You'll walk away with a thorough understanding of how to make Instagram an effective part of your online marketing efforts. more
  • Take 10: Improve Website Effectiveness With an Optimized Contact Page
    Take 10: Improve Website Effectiveness With an Optimized Contact Page
    Broadcast on Oct 7, 2016 with Krista Miller
    In just 10 minutes, you'll learn how to create a contact page that will grow your business. We'll show you how to optimize your page's content and layout to ensure your visitors feel comfortable reaching out to learn more about your business. You'll leave with tips you can put into action right away to increase your contact page's effectiveness. more
  • Take 10: A Step-by-Step Guide to Launching an Employee Advocacy Program
    Take 10: A Step-by-Step Guide to Launching an Employee Advocacy Program
    Broadcast on Sep 23, 2016 with Stephan Hovnanian
    In just 10 minutes, we'll go through the seven steps you need to launch an engaging and highly successful employee advocacy program. You'll learn how to define success, create a content strategy, and get the right people involved from the start so your program can grow. more
  • Take 10: Seven Steps to a Successful Re-Engagement Campaign
    Take 10: Seven Steps to a Successful Re-Engagement Campaign
    Broadcast on Sep 9, 2016 with Meera Kothand
    In just 10 minutes, we'll show you why a subscriber re-engagement campaign is an important part of your email marketing strategy. We'll share a seven-step process detailing how to set up and launch your re-engagement campaign from scratch. You'll leave with a thorough understanding of the different types of winback emails, the order in which to send them, and what to do with inactive subscribers. more
  • Take 10: How to Create and Leverage Testimonial Videos
    Take 10: How to Create and Leverage Testimonial Videos
    Broadcast on Aug 26, 2016 with Marsha Druker
    In just 10 minutes, you'll learn everything you need to get started creating testimonial video content for your company's marketing efforts. We'll show you how to harness the art of storytelling for better videos, along with various ways to promote the finished product across your website, social channels, and marketing campaigns. You'll walk away with actionable steps to plan, create, and leverage effective testimonial video content. more
  • Take 10: Four Essentials for Successful Event Planning
    Take 10: Four Essentials for Successful Event Planning
    Broadcast on Aug 5, 2016 with Matt Heinz
    In just 10 minutes, we'll share the four elements you need in your event planning to guarantee success. We'll cover best practices for how to organize, focus, and execute from pre-planning to post event follow-up. You'll leave with tools you can apply to any event to achieve your objectives and goals. more
  • Take 10: How to Build a Scrappy Brand Blueprint
    Take 10: How to Build a Scrappy Brand Blueprint
    Broadcast on Jul 22, 2016 with Nick Westergaard
    In just 10 minutes, we'll show you how to build a five-part blueprint you can use to grow your brand's presence on any budget. You'll leave with actionable steps to create a clear and consistent brand experience across all channels. more
  • Take 10: DIY Public Relations in 15 Minutes a Day
    Take 10: DIY Public Relations in 15 Minutes a Day
    Broadcast on Jul 8, 2016 with Tom Gimbel
    In just 10 minutes, we'll share actionable public relations tactics to grow your brand. We'll teach you how to identify reporters and outlets that cover your area of expertise, along with how to introduce and position your company or spokesperson as the go-to source for reporters. You leave with tools and resources to secure media coverage—without relying on outside help. more
  • Take 10: Get a Seat at the CEO's Table
    Take 10: Get a Seat at the CEO's Table
    Broadcast on Jun 17, 2016 with Marc Rubner
    In just 10 minutes, you'll learn the keys to help advance your career to the C-suite. We'll share tips on how to best communicate with your CEO and what you can do to stand out to earn that coveted seat at the table. more
  • Take 10: How to Optimize Your LinkedIn Profile With Keywords
    Take 10: How to Optimize Your LinkedIn Profile With Keywords
    Broadcast on Jun 3, 2016 with Cindy Hagemann
    In just 10 minutes, we'll show you how to drive traffic to your profile with one of LinkedIn's best kept secrets—search engine optimization (SEO). We'll share how to add keywords to certain sections of your LinkedIn profile to increase visitors (improving your opportunities for employment), improve networking capabilities, or simply connect to the right people. You'll leave with a thorough understanding of the power of keywords and how to use them to get better visibility on LinkedIn. more
  • Take 10: Get the Most Out of Your Mobile SEO Strategy
    Take 10: Get the Most Out of Your Mobile SEO Strategy
    Broadcast on May 20, 2016 with Christina Inge
    In just 10 minutes, we'll walk you through the most recent—and upcoming—changes that will transform search and enable you to reach and win new customers. You'll walk away with actionable steps to get your site found by your customers on their phones and tablets. more
  • Take 10: Three Sales Metrics Marketing Should Own
    Take 10: Three Sales Metrics Marketing Should Own
    Broadcast on May 6, 2016 with Samantha Stone
    In just 10 minutes, we'll explain why it's time for marketers to take shared ownership of three traditional sales metrics and how, by doing so, you can improve collaboration and focus on activities which drive the business forward. more
  • Take 10: How to Leverage Your Online Community
    Take 10: How to Leverage Your Online Community
    Broadcast on Apr 15, 2016 with Paul Chaney
    In just 10 minutes, we'll share six practical tips that will help you tap into this valuable resource to grow your business and benefit your customers. From setting goals to becoming a good listener, you'll leave with actionable steps to build a stronger online community. more
  • Take 10: How to Use Your CRM Data to Boost Advertising ROI
    Take 10: How to Use Your CRM Data to Boost Advertising ROI
    Broadcast on Apr 1, 2016 with Joseph Kerschbaum
    In just 10 minutes, you'll learn how to boost your return on advertising spend (ROAS) by leveraging the data you already have. We'll cover practical tips on how to segment your CRM lists, upload them into Google AdWords and Facebook advertising, and use them to help you expand and refine your campaigns. more
  • Take 10: Five Simple Ways to Lower Your Bounce Rates
    Take 10: Five Simple Ways to Lower Your Bounce Rates
    Broadcast on Mar 18, 2016 with Sherice Jacob
    In just 10 minutes, you'll learn five simple ways to lower your bounce rates. We'll discuss the importance of great copy, common layout and navigation issues, and little-known pitfalls that could cause visitors to leave. more
  • Take 10: Nine Things to Remove From Your Website
    Take 10: Nine Things to Remove From Your Website
    Broadcast on Mar 11, 2016 with Andy Crestodina
    In just 10 minutes, we'll ask the tough questions about your website content including: do you really want people to click that? And does it even work as website content? From press releases and email links, to PDFs and cat videos, we'll show you nine things to remove from your website so you'll want to run (not walk) to your content management system for immediate changes. more

Most Recent: See all 246 Take 10 Webcasts

Most Recent marketing guides and reports for the busy professional

  • An Earful of Advice for the Podcasting Beginner
    This 34-page beginner's guide will help you understand the essentials of podcasting.
  • The Serious Marketer's Guide to Creating a Website That Works
    This 51-page guide is dedicated to exploring what it takes to develop and operate a website that works for your company. Whether you're building a website from scratch or optimizing an existing one, approach the project with the mindset of strategy first, execution second. Your planning process should be purposeful and thorough.
  • Email Essentials: Gmail Tricks of the Trade
    This 39-page guide explains how to master Gmail. In it, you'll learn which steps to take to ensure that every one of your messages makes it into the inbox (or perhaps even into the esteemed "Primary" tab), how to establish lasting trust with both Gmail and its billion-strong user base, and how to push your Gmail marketing results to the next level.
  • Engage Customers and Generate Leads With Interactive Content
    This 27-page guide will answer all your questions about interactive content. It'll show you that it's about more than just games. It may even inspire you to "interactivate" your own content and engage your readers.
  • Build a Mighty Email List With Attractive Lead Magnets
    In this 36-page guide, you'll learn about lead magnets, how they can make your marketing more magnetic, and how you can use them to build a higher quality email list that delivers more business.
  • Four Requisites for Agile Marketing Success
    In this 36-page guide, we'll run through four requisites for agile marketing success—the right attitude, the voice of the customer, "flow-jo" (flow mojo), and teamwork—along with a myriad of tips for putting it all into motion.
  • Build Your Content Marketing Dream Team
    In this 22-page guide, we'll explain how to identify the key hires you need to get your content marketing dream team started, how to add players to the bench from some unexpected places, and what skills will be required of the people you hire.
  • The Marketer's Guide to Social Media Content
    In this 61-page guide, you'll learn how to, plan, develop, and optimize social content that captures and engages the attention of your audience.
  • Email Essentials: Chief Strategies for Maximizing Click Rates
    This 32-page guide will teach you how to optimize your email efforts to maximize your clickthrough rates. You'll walk away ready to tackle your next email campaign!
  • The Post-Mobilegeddon Survival Guide
    This 24-page guide will teach you how to optimize your website for mobile so that your home base can be badged "mobile friendly" and earn the search rank it deserves.
  • 62 Best Practices of Top Business Bloggers
    This 24-page guide will provide you with valuable nuggets of wisdom that will help you supercharge your business blog. You’ll learn directly from a long list of strategies that have proven effective for top business bloggers.
  • The Perfect Pitch: Hit a Home Run With Every Headline, Subject Line, and Call to Action
    In this 33-page guide, we'll cover how to get those players into the best shape for winning over your audience. You'll learn strategic insights and actionable tips that you can immediately start using to up your game and improve your results.
  • Video Marketing: How to Roll Video Into Your Media Mix
    In this 16-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video.
  • A Step-By-Step Guide to Marketing Automation Success
    In this 24-page guide, you'll learn step-by-step what to do to effectively plan, prepare, implement, assess, and improve your marketing automation program for optimal results.
  • The Three Cs of Successful Positioning
    In this 15-page guide, you'll learn how to research the three Cs, their importance, and their impact on the positioning process. Just as positioning is the foundation for successful marketing, understanding the three Cs is the foundation for a positioning strategy that will set you apart from your competitors.
  • Website Metrics: What to Measure and How to Improve
    In this 27-page guide, you'll learn how to focus on the website data that matters most when you're intent on getting the most from your website—specifically, that which concerns website traffic, the visitor journey, visitor engagement, and conversions. It covers the various metrics to track in order to assess your website's performance in these areas and offers actionable tips for improving those results.
  • Email Essentials: The Keys to Increasing Open Rates
    In this 24-page guide, we begin by introducing email open rates, current industry averages, and ways to maximize your data accuracy. Then, we delve into six key factors that greatly impact email opens and offer various tips for improving your efforts in these areas.
  • Pump Up the Volume: How to Create a High-Frequency Content Development System
    In this 35-page guide, you'll learn how to establish an effective system for pumping out more content using the resources at your disposal—not just any content, mind you, but good quality, results-oriented content.
  • SEO for Content Marketers: How to Push Your Content to the Top
    In this 23-page guide, we cover five steps for optimizing your content and making Google (and the other search engines) happy so that she'll share your content with the right folks and send those prospects your way.
  • Inbound Marketing: The Art of Attraction
    In this 22-page guide, you'll learn how to understand the true value your company has in the marketplace, create great content in multiple iterations that meets customers where they are, and market your content across multiple channels to cement the relationship and convert prospects to leads.

Most Recent: See all 106 downloads

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!