Take 10: Seven Steps to a Successful Re-Engagement Campaign

Is a significant portion of your email list … dead? Are inactive subscribers pulling down your engagement rates? It's time to do something about the dead weight, and we're not talking about cutting it off.

In just 10 minutes, we'll show you why a subscriber re-engagement campaign is an important part of your email marketing strategy. We'll share a seven-step process detailing how to set up and launch your re-engagement campaign from scratch. You'll leave with a thorough understanding of the different types of winback emails, the order in which to send them, and what to do with inactive subscribers.

THIS VIDEO TUTORIAL FEATURES:

Meera Kothand

Meera Kothand is a writer and blogger who writes about digital marketing strategy. Swipe her swipe file of 105 content hacks for emails and blog posts.

Twitter: @MeeraKothand

Rate this

KEY DETAILS

  • Presenter: Meera Kothand
  • Element: Communications, Strategy
  • Topic: Email Marketing
  • Price: $0

REGISTRATION

Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.

TERMS & CONDITIONS

By registering for this Video Tutorial, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.