Marketing Measurement & Analytics: How to Create a Strategy That Ensures Success

What do a world-class chess player and a super-successful marketer have in common? Well sure, they're both on top of their game, but what gives them a real competitive edge? Strategy. With a solid, strategic game plan you almost can't lose—but without it? Checkmate. We all know metrics make modern marketing tick, so put your game face on and get ready to learn.

In this online seminar, you'll discover how to harness the power of analytics. From establishing clear business goals to improving the key performance indicators (KPIs) that matter most, you'll learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.

THIS WEBINAR FEATURES:

Gordon Plutsky
Gordon Plutsky is the director of marketing and research at King Fish Media (www.kingfishmedia.com).
Rate this

KEY DETAILS

  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Gordon Plutsky
  • Element: Management
  • Topic: Measurement & Analytics
  • Price: $0

REGISTRATION

Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.

TERMS & CONDITIONS

By registering for this Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.