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How to Build a Comprehensive Social Media Strategy

Presenter:
Paul Chaney
Moderator:
Jennifer Kelly
Broadcast:
Thu, Apr 2, 2015, 12pm ET
Length:
90 minutes
Rating:
This online marketing seminar received 4 star(s)
Top

Are you struggling to see results from your social media efforts? You're not alone—social media is far more complex than posting the occasional photo and 140-character tweet. In order to be truly successful, you need to move beyond just the use of tactics and develop a comprehensive strategy that supports business outcomes and produces bottom-line results.

In this PRO seminar, we'll show you how to craft a well-planned social media engagement strategy that best fits your organization's goals and the needs of your target customers. You'll also learn how to develop metrics to help gauge and improve success over time, and the importance of regularly reviewing your strategy.

Presenter

Paul Chaney is the editor of Web Marketing Today, an online marketing resource for small to medium-sized businesses. He is a former Internet marketing consultant, sought-after speaker, and author of four books covering business blogging, social media, and social commerce. Paul has 18 years of experience in online marketing and a passion to help businesses learn how to use the Internet to market more effectively.

Who Should Attend?

B2B and B2C marketers who are responsible for the strategic development, execution, and management of social media.

What Will You Learn?

At the end of this seminar, you'll be able to:

  • Create an integrated social media strategy
  • Develop metrics and an accountability plan that tie to your business objectives
  • Define the expectations and wants of your social customers
Customer Engagement, Marketing Strategy, Social Media, Social Networking

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