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10 Powerful Tips for Getting More From Your Analytics

Presenter:
Michele Kiss
Moderator:
Jennifer Kelly
Broadcast:
Thu, Mar 19, 2015, 12pm ET
Length:
90 minutes
Rating:
This online marketing seminar received 4.5 star(s)
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Today's marketers are not only expected to be proficient in marketing and communication but, with increasing reliance on data, be fluent in analytics as well. And even with multiple tools designed to simplify the process, many still struggle to prove the success of their efforts. Frustrations range from not knowing where to start to a deluge of data that provides no real insight.

In this PRO seminar, we'll provide you with 10 tips and actions you can implement immediately to do more with your data—no expensive tools required! Whether you have an analytics team or you have no support at all, we'll show you how to get more from your data and analysts so you can stop struggling and start gaining valuable insight.

Presenter

Michele Kiss is a recognized digital analytics leader, with expertise in web, mobile, marketing, and social analytics. She is currently a senior partner at Web Analytics Demystified, a leading global digital analytics consulting firm, and is responsible for their analysis and analyst mentoring practice. Michele is the winner of the Digital Analytics Association's Rising Star award (2011) and Practitioner of the Year award (2013). She is also a blogger, writer, podcast contributor, and speaker.

Who Should Attend?

Any marketer who wants to gain a better grasp on their data.

What Will You Learn?

At the end of this seminar, you'll be able to:

  • Use your analytics tools more effectively
  • Gain more insight from your data analysts
  • Work with your in-house analytics team to get the support and data you need
Marketing Analytics, Measurement, Metrics, ROI

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