Member Login | About Us | Become a Member | Contact Us

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
PRO

How to Turn Trade Show Leads Into Trade Show Sales

Presenter:
Jim Beretta
Moderator:
Jennifer Kelly
Broadcast:
Thu, Sep 18, 2014, 12pm ET
Length:
90 minutes
Rating:
This online marketing seminar received 3 star(s)
Top

Trade shows may be one of the largest marketing investments your company will make this year, but it's what happens after the show that determines your ROI. Taking the conversation from the show floor to opportunity development and final sale is often complex. With the proper tools, technologies, people, and processes in place, your trade show sales can be a repeatable, reliable, and profitable experience for your company.

In this PRO seminar, we'll share proven tips and techniques that will help you continue the conversation after the show—extending the life of the event and your marketing budget. You'll learn how to master trade show data that can lead to big results for your company.

Presenter

Jim Beretta is chief marketer, strategist, and brand consultant at Customer Attraction Marketing. He has 20 years of experience in the advanced manufacturing industry, and has exhibited at trade events across North America, Europe, and China. His marketing strategies have been responsible for hundreds of millions of dollars in revenue, and he is a firm believer in high-return marketing investments in B2B environments.

Who Should Attend?

Marketing and sales professionals responsible for trade shows, metrics, customer attraction, or demand generation. If you're thinking about how trade shows can work for your company as part of an overall strategic marketing strategy, this PRO seminar is for you.

What Will You Learn?

  • Tools and tips to effectively plan your event follow-up
  • How to develop a repeatable process to use at all events
  • How to prove the high value of trade show marketing efforts to the C-Suite
  • The importance of protecting your trade show marketing budget
Customer Acquisition, Lead Generation, Sales, Tradeshows/Events

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

Questions?

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!