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Take 10: A Step-by-Step Guide to Product Selection

Presenter:
Kathleen Schultz
Released:
Fri., May 17, 2013 11:00:00 AM
Length:
10 minutes
Top

For merchants, carrying the right products at the right prices is what it's all about. Do you have what your customers need when they need it? Following a checklist of considerations for your product selection will keep you on track and ensure that you are in tune with your customers' needs.

In just 10 minutes, we'll share a comprehensive step-by-step approach to product selection that will step up your selling success!

Presenter

Kathleen Schultz is a senior executive with three decades of experience in multi-channel retailing. She has been both a corporate executive and senior consultant with financial responsibilities in excess of $100 million. Kathleen has a broad base of management and analytical skills with very diverse category experience: apparel, floral, food, gift, home furnishings, and promotional products. Kathleen assists companies in the development and achievement of their merchandising strategies through better planning and product/creative positioning that reinforces the brand.

Who Should Attend?

If you're a merchant, product developer, or planner that needs to ensure that the product selection process is complete (and successful!), this Take 10 is for you.

What Will You Learn?

  • Why a product selection checklist is critical to your success
  • A step-by-step look at the product selection process
  • How to efficiently meet your customers' expectations

About our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Marketing Strategy, Marketing Tips, Positioning, Product Marketing, Take 10

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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