Customers are changing the way they buy. And those selling are simply not keeping up.

The buying process is going through radical changes. We're all familiar with the reasons why. New channels of communication between buyers brings a massive increase in customer-generated information about products and services. Increasing sophistication (some would say boredom) on the part of customers means they'll do anything they can to avoid the same tired promises that everyone makes (and very few deliver on). And, the list goes on.

If you want to sell successfully, you have to break out of these unproductive, unprofitable patterns and find a new way to support, rather than impede, your customers’ buying process. Stop attempting to follow the crowd—it never works anyway. Instead, learn to catch up with your customers and give them exactly what they need, when they need it.

In this PRO seminar, you’ll learn a process for uncovering what your customers want to buy from you and how they want to buy it. You'll walk away knowing how you can use your new customer insights to make it easier for your customers to do business with you.