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Take 10 Author Series: How to Inject Your Company's Voice Into Content

Presenter:
Mitch Joel
Released:
Fri., Oct. 21, 2011, 11am ET (8am PT)
Length:
10 minutes
Top

Get quick marketing insights you can put into action today with our Take 10 Author Series—exclusive webcasts with leading authors in business and marketing. This webcast with Mitch Joel covers key ideas from his best-selling book, Six Pixels of Separation.

In just 10 minutes, digital marketing expert and author Mitch Joel shares how to create content that delights your customers, engages your audience, and differentiates your organization from the competition. You'll learn how you can bring your organization's own unique perspective to the content you create. Why? Because sharing your organization's unique perspective, rather than borrowing someone else's, is the surest way to slowly and steadily build relationships with customers.

Presenter

Mitch Joel has been dubbed the "Rock Star of Digital Marketing" and "one of North America's leading digital visionaries" by Marketing Magazine. The president and media hacker at Twist Image, an award-winning digital marketing and communications agency, he is a blogger, podcaster, passionate entrepreneur, and speaker who connects with people worldwide by sharing his insights on digital marketing and new media. His first book, Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone, is a business and marketing bestseller.

Who Should Attend?

If you want to learn how to reimagine your business, find your unique voice and share what makes your business stand out, then take a few minutes from your lunch break to check out this Take 10 webcast.

What Will You Learn?

  • Why slow and steady is the best way to interact with customers
  • How to bring your unique perspective to your company's content
  • Why a blog is like a work of art
  • Why the best question to ask yourself is "Why?"

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Content, Customer Engagement, Digital Marketing, Marketing Strategy, Social Media, Take 10 Author Series

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