Qualified lead generation is the holy grail of B2B marketing and the standard by which most marketers are measured. Traditional outbound marketing relied upon scatter-shot techniques like advertising, direct mail, and events to attract prospects. Search engines and social networks have evolved this process into a much more targeted and conversation-focused approach.

Today's new breed of effective lead generation combines keyword optimization and link-building strategies (inbound marketing) with strategic participation in social networks (outbound marketing). Result: social media and search engines can deliver qualified leads at a dramatically lower cost than traditional means.

Lead generation now requires much more active participation by marketing organizations than in the past. The payoff is higher quality leads, faster closing times, and less waste. During this PRO seminar you'll learn 10 tactics you can put to work to leverage search and social tools to generate more leads and deliver results.