PRO

The Six Golden Rules of Location-Based Marketing

Presenters:: Aaron Strout, Mike Schneider
Moderator:: Matthew Grant
Broadcast:: Thu., Oct. 20, 2011, 12pm ET (9am PT)
Length:: 90 minutes
Rating:

Check-ins at your local coffee shop. Badges. Mayorships. They all sound like fun ... but what benefits do location-based programs really bring to businesses?

Start connecting with your customers and increase customer loyalty by getting on the right track to location-based marketing success.

Find out why location-based marketing belongs in your toolkit—and how to master it. Learn what it is and isn't, and the six golden rules you must follow to ensure success. You'll discover how to create a location-based program from scratch, how to incorporate it into your marketing mix, and how to measure the results. Plus, get the inside-scoop on location-based providers and which ones may be right for your business.

Presenters

Aaron Strout is the head of location-based marketing at WCG, a global agency offering integrated creative, interactive and marketing communications services. He helps customers with mobile and location-based marketing initiatives, and provides the social voice for the company. Prior to joining WCG, Aaron spent time as the CMO of social media agency, Powered Inc., VP of social media at Mzinga, and director of interactive at Fidelity Investments. He is the co-author of Location Based Marketing for Dummies.

Mike Schneider is SVP, director Digital Incubator for Allen & Gerritsen, ranked by Advertising Age amongst the top 50 independent agencies in the US. He has crafted paid, owned, and earned media strategies; built award-winning communities; and designed and implemented B2B content management and customer relationship management solutions. Mike was recognized in 2010 as one of Boston Business Journal 40 Under 40. He co-authored the recently-released book, Location Based Marketing for Dummies, with Aaron Strout.

Who Should Attend?

Please join us if you're a B2C or B2B marketer who wants to better understand how location-based marketing can increase ROI.

What Will You Learn?

What makes up a location-based marketing program
How to set and reach business goals for your location-based program
Which major location-based service players may be the right fit for your brand
Success stories from big brands and small businesses

Bonus!

Ten lucky winners will be chosen at random to win a free copy of the newly published book, Location Based Marketing For Dummies, by seminar presenters Aaron Strout and Mike Schneider. To qualify, simply complete the short survey at the end of the live Q&A session.

Customer Engagement, Local Marketing, Location-Based Marketing, Promotions, Social Media

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

Questions?

Two Ways To Register

Buy the single session!

just $129.00

Register for This Seminar
Become a PRO member!

just $279

Become a PRO Member
With PRO membership you'll gain:
- FREE access to all PRO seminars, including NEW Teach Me Hows.
- Unlimited access to 400+ on-demand seminars in our library.
- PLUS exclusive PRO reports, discounts on our conferences & MarketingProfs courses, and more!

Registrants & PRO Members

What Members Say About This Webcast

"Great way to quickly get up to speed on location based marketing trends and techniques!"

"The presenters did a great job of providing a lot of information in a non-intimdating way!"

"When you have some free time, check out this webinar that will not only benefit the business, but help a individual living in this modern tech savy world to be ahead of the game!"