No marketer wants to be surprised by big competitor news—a product release, feature enhancement, partnership agreement, or other event—that could throw her company off its game. You need your front-line sales teams to have credible responses in hand when a competitor tosses out a sales strategy or tactical curve ball.

Get ahead of those "Monday morning" surprises and build the best competitive response possible. Now, more than ever, it's time to establish listening posts across a variety of social media and deep online sources, and build a solid list of industry, customer, and partner connections to help keep you in play. Plus, you need a system for capturing and making meaning of the signals competitors send about their game plans.

Learn how you can obtain clear and correct competitive insights (on a moment's notice)—and then use that information to strengthen to your marketing and business plans, and accelerate sales growth. You'll walk away ready to build your own framework to begin consistently garnering insights on a monthly, quarterly, and yearly basis.