We all know that social media is an important part of any marketing program, but we're still in the early stages of measuring its impact on the business. The time and money spent monitoring, engaging in and responding to social media are significant. Just how much should we spend on what and how should we measure our social media marketing activities?

In this seminar, Jim Sterne, founder of the eMetrics Marketing Optimization Summit and current Chairman of the Web Analytics Association, tackles this subject head on and reveals the highlights of his April 2010 book Social Media Metrics: How to Measure and Optimize Your Marketing Investment. You'll learn how to measure the success of your social media marketing efforts, use metrics to determine the smartest way to invest your limited budget for the best ROI, and convince naysayers about the valuable business impact social media marketing can have on your organization.

Measurement is an essential part of any marketing program. Don't miss this seminar that provides the latest best practices and tools to set social media marketing metrics and measure your social media marketing programs.