Your brand isn't what you say it is—it's what people tell their friends it is. Word-of-mouth marketing is the art of creating a company that people love to talk about. You need passionate fans who promote your brand because they love you and love what you do. You need a multitude of fans who promote you for love instead of money—creating a permanent, economy-proof competitive advantage.

Learn specific strategies to connect and excite consumers and generate positive word of mouth. We'll talk about practical steps to create immediate, sales-driving conversation. Remember: When you earn the respect and recommendation of your customers, they will do your marketing for you, for free.