In this dynamic era of business and marketing, companies are now compelled to move beyond simply offering quality products and value-added services to rendering amazing customer experiences in order to differentiate and capture customer mindshare. And Web 2.0 makes it possible for just about any company—whether you sell furniture or software—to create authentic, original, relevant, and persuasive customer experiences.

How? Think of the Web, and of new media, as the user interface to your company. If you look at your website or blog, how do you represent yourself? What do customers believe and experience when they interact with you? How are your interactions relevant to your audiences’ daily life or business experience? The age of engage is about reshaping your business and marketing to focus on your customer’s experience, not the product and message you are trying to push onto them. Only then can you revolutionize your marketing and engage audiences.

This seminar is ideal for anyone who is in the midst of understanding and implementing new media, and who wants to use new media to set their company apart.