This seminar is directed toward management consultants and marketing service providers—the people who sell and deliver the outside expertise that allows large companies to keep overheads down while still employing top-flight creative talent, and allows smaller businesses to tap into the same high-quality expertise that their larger competitors have always had.

Michael will also provide invaluable insights to marketing managers in companies that utilize the services of these creative "minds for hire" or are considering doing so in an environment of "let's do more with less."

Professional marketing/management consultant Michael Goodman has been advising corporate clients for several years, and has collected the many lessons learned into a concise and impactful seminar that promises to pull back the curtain of consulting to reveal the critical success factors—and pitfalls—of this business and lifestyle.

Much of the material for this seminar comes from the core of his successful book on consulting, Rasputin For Hire: An inside look at management consulting between jobs or as a second career, along with after-thoughts and new information that has come to light since publication.