What were the average open and clickthrough rates in the first quarter of 2024 for the insurance industry?

In the first quarter of 2024, the average open rate for email marketing in the insurance industry was 22.5%, while the average clickthrough rate was 3.7%. This indicates that while a significant number of recipients are opening insurance-related emails, only a small percentage are actually clicking through to the intended content. This highlights the importance of creating compelling and relevant email content to engage and convert potential customers in the insurance industry.