FAQ Topic: Marketing Analysis

Question: What's the difference between a product attribute and a product benefit?

Question: What is a "customer segment?"

Question: How can I predict how my competition will react to my terrific new product?

Question: Is it a good idea to position a new product in a brand new category.

Question: Is the so-called "first-mover advantage" always an advantage?

Question: How do I decide which customers to go after?

Question: Why aren't our customers using our wonderful new technology?

Question: How do I determine the size of my market?

Question: Where can I find a one-sheeter on how to develop a S.W.O.T. analysis.

Question: How do I gain new customers and keep my existing ones?

Question: I have a very limited budget, but my marketing organization needs an overhaul. What can be done?

Question: I've got a new marketing initiative underway--how do I best prepare for its success?

Question: Why is a company's marketing budget the first to be cut during a recession?

Question: What are the best tools for marketing survey analysis?

Question: What is the cookieless revolution?

Question: What is intent data?

Question: What is target audience?

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