Is email effective anymore?

Many marketers wonder if email is still an effective tool in today's digital landscape. With the rise of social media and other forms of communication, some may question the relevance of email marketing. However, studies have shown that email remains a powerful and cost-effective way to reach and engage with customers. In fact, email has a higher conversion rate compared to social media and other marketing channels. With the ability to personalize and target messages, as well as track and analyze results, email continues to be a valuable tool for businesses looking to connect with their audience.