Difference in expences size of marketing b2b versus b2c?

When it comes to marketing, there are significant differences in expenses between B2B (business-to-business) and B2C (business-to-consumer) markets. B2B marketing typically involves targeting a smaller, more niche audience with a higher price point, which can result in higher expenses for things like lead generation, trade shows, and sales materials. On the other hand, B2C marketing often involves a larger, more diverse audience with lower price points, leading to lower expenses for things like social media advertising and influencer partnerships. Ultimately, the size and complexity of the target market can greatly impact the expenses associated with marketing efforts in both B2B and B2C contexts.