Difference between brand messaging and go-to-market messaging?

Brand messaging refers to the overall communication strategy and messaging used by a company to convey its values, mission, and unique selling proposition to its target audience. It is the consistent and cohesive message that a brand wants to convey to its customers and stakeholders. On the other hand, go-to-market messaging is more specific and focused on promoting a particular product or service. It includes the key features, benefits, and value proposition of the product or service, as well as the target audience and channels for promotion. While brand messaging is more long-term and overarching, go-to-market messaging is more tactical and aimed at driving immediate sales or conversions.