Atomizing and Adapting Content

Nearly two-thirds of B2B marketers are tasked with doing more than ever before when it comes to social media—and with the same resources and support they've always had. But here's a secret: You don't need more content to fuel your social media programs—you just need to take your best-performing content and adapt it.

In Atomizing and Adapting Content, the first interactive "mini-workshop" in our Building Brand Trust Through Social Media Working Webinar Series, digital marketing and social strategist Zontee Hou will walk you through how to identify your top-performing content and adapt it for multiple social channels. Result? Increased reach and community growth!

Join Zontee for this live, roll-up-your-sleeves session to learn:

• The top-performing content formats
• Why some formats may succeed on one channel and completely flop on another
• How to identify your top-performing content and adapt it for different channels
• What types of content engage B2B social media audiences the best
• How to select the best "sound bites" and shareable elements from reports and white papers

If you're ready for your social media marketing content to make a real impact on your B2B brand reach and reputation (and not just your to-do list), register now for Atomizing and Adapting Content. Think of it as a mini-workshop complete with exercises, live peer discussions, and a downloadable workbook that will cover everything you learned. Get ready to turn on your mics and cameras, ask questions, and share with your peers!

Want even more B2B social media know-how that's more than your run-of-the-mill 101 advice? Join us for all four events in this Building Brand Trust Through Social Media Working Webinar Series. It's 100% designed to fire up your B2B social media program (while avoiding digital dumpster fires) without needing to chase each new "shiny object."