EVENT AGENDA
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Leveraging Data & Insights for Marketing Planning
You can't plan without data! As you prepare for 2025, it's critical to make sure you gather valuable insights from your data to help to drive your strategic initiatives.
In this session, Zontee Hou—author of the new book Data-Driven Personalization—will share five key ways to use data to identify opportunities, improve your execution, and support your marketing efforts in the year ahead.
In this session, you'll learn how to:
- Uncover key insights from your existing customer data to identify strategic initiatives
- Connect the dots between marketing activities and business results
- Get the most out of your customer relationships by leveraging data
SPEAKER
- Zontee Hou
- Founder & President, Media Volery
- @ZonteeHou
Zontee is a marketing consultant, speaker, and author. She's the managing director of Convince & Convert and the president of Media Volery. She is one of LinkedIn's 16 Marketers to Follow. Zontee's new book is Data-Driven Personalization.
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Digging Into the Event Data Goldmine
Unlock the full power of your events and set yourself up for success in 2025!
In this session, Carisa Bartelt shows you how Cvent's unique KPI framework lets you pinpoint the metrics that matter most and measure your event's success.
Then, she'll explain how to use that knowledge to make your future programs stronger and more successful.
This session is perfect for those seeking to use data-driven strategies to scale their events.
In this session, you'll learn how to:
- Identify KPIs that directly contribute to event and program growth
- Align event metrics with your organization's broader objectives
- Use analytics to mature your event strategy and increase stakeholder engagement
SPEAKER
- Carisa Bartelt
- Manager, Industry Marketing
- @cvent
Carisa is a leader on Cvent's Industry Marketing Team. She is a dynamic and passionate marketer who values storytelling, brand-building, and improving the customer experience by balancing creativity and strategy. Carisa loves research and a really good pun.
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Marketing Planning for 2025: Actionable Steps to Kickstart Your Strategy
Stay ahead of the curve! Join Brooke Sellas for a deep dive into current and upcoming marketing trends, goal-setting, strategy development, budgeting, and action-planning.
Brooke will guide you through understanding the current marketing landscape and developing a comprehensive marketing strategy tailored to your target audience. She'll also share how to allocate resources effectively and monitor your strategies to ensure they deliver the desired results.
In this session, you'll learn how to:
- Set SMART marketing goals that align with your overall business objectives and the latest trends
- Choose the most effective marketing channels based on your audience
- Develop a comprehensive marketing plan with clear timelines and budget, including tips for data-driven decisions and efficient resource allocation
SPEAKER
- Brooke Sellas
- Founder & CEO, B Squared Media
- @HelloBSquared
Brooke is shaping the future of digital marketing one conversation at a time. She's the award-winning CEO behind B Squared Media, a boutique agency redefining "social care" for industry giants. Dive into her insights with her book, Conversations That Connect.
SPONSORED BY:
KEY DETAILS
- Date: On-Demand — Access anytime!
- Sessions: 3 presentations by top industry experts
- Length: 45 minutes per session
- Topic: Event Marketing, Marketing Strategy, Measurement & Analytics
- Price: $0
