Analytics Friday Forum

EVENT AGENDA

• Building the Marketing Report Your C-Suite Cares About

  TIME: 11:30am–12:15pm LENGTH: 45 minutes

  In today's data-driven marketing, the ability to understand and distill data into actionable insights is crucial for success. However, marketers often find themselves unsure how to make their data meaningful for the C-suite.

  Stephanie aims to bridge that gap. Whether you're struggling to communicate the ROI of your marketing or aligning your metrics with broader business objectives, this session will help you succeed.

  In this session, you'll learn:

  • Which metrics truly impact the business—and which don't—so you can inspire executive action
  • Ways to align marketing with overall business goals and build a cadence of which metrics should be analyzed when
  • Comprehensive approaches to crafting marketing reports that drive actionable decisions within your brand and create a predictable sales pipeline for the organization

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  SPEAKER

  

  • Stephanie Ristow
  • Founder, Ristow Marketing

  Stephanie is the founder of Ristow Marketing. An award-winning marketing leader, she's a full-fledged demand gen and analytics nerd with 15+ years' experience in numerous marketing fields. Stephanie has worked for top brands, including Nike, Microsoft, and WebMD.

• How to Prove the ROI of Your Social Media

  TIME: 12:30pm–1:15pm LENGTH: 45 minutes

  Although social media is excellent for building brand awareness and attracting leads, Marketing's real objective is to generate business—and proving results.

  If you want to know how much revenue your social efforts bring in, you have to have the right tracking and reporting in place.

  Anne reveals the tools and setup you need to prove just how much money your social media is really bringing in. She will examine best-practices and common challenges, including with Google Analytics, so you can make informed marketing decisions and prove how valuable your marketing really is.

  In this session, you'll learn:

  • How to setup your social media accounts for tracking and measurement
  • Which tools you can use to help you track and measure the ROI of your social media
  • Which key metrics and reports will give you the answers you need to prove your ROI

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  SPEAKER

  

  • Anne Popolizio
  • Owner, Social Squib
  • @Social_Squib

  Anne is the owner of digital marketing agency Social Squib. She focuses on storytelling to gain your ideal client through the written word, video, and sound. Anne's obsessed with analytics and turning your social media following into clients.