Know-How Exchange : Strategy

Hi.

In order to help you, I'd like to know why these intermediary firms -- the web designers, medical marketers, ad agencies, etc. -- are failing to act on your offer to make a nice 20% 'annuity' for generating business for you.

Just because these firms have access to / contact with members of the aesthetic medical markets you're targeting, doesn't mean they are going to be interested in promoting your communications.

They may feel doing so could be compromsing -- perhaps your offering is either compettive to other services they offer of their own, or possibly they are not prepared to actually sell a 'foreign' service such as your e-newsletters.

A rebuttable assumption of my own would be to verify that they perceive a signficant value -- as you obviously do -- in selling your e-newsletters to their clients. They may not.

Or, perhaps they would like to do so, but need a way to make the sale rather 'brainless and painless' because they're not equipped to close such a sale. (No offense to my colleagues in the advertising agencies, but I find they often can't sell a foreign service -- like your offering -- effectively. If this turns out to be a factor, perhaps offering them a specially designed web page for them to link their clients to . . . that would 'make the pitch' and 'close the deal' for them . . . would help them find the project more attractive and you'd find them more response-able. )

You could collect 'testable assumptions' from people here all day long and all our suggestions would be equally good. But only a serious conversation with your prospective 'agents' will reveal their real reasons for failing to respond to your impeccable offering.

On the surface, what you want to do seems like a 'no brainer'. But then again, Ford Motors invested heavily in the infamous Edsel. '-)

Ultimately, your marketplace has the answers you need to know to tell if you've got a winner. Or, if not, what you must do to make sales happen.

I wish you good luck in talking with the heads of the firms you'd like to enlist in your quest for marketing success. If there is an answer you need to know, THEY are the people who can tell you what you need to know to make some dough.

Marketing is an 'open-book' test ... IF, you know how to ask the right questions of the right people.

I sincerely hope this has been of some value in pointing toward the answers you're seeking.

Bill

Rather than a strategic partner, try RSS feeds or an ebook!