Question

Topic: Career/Training

What Is Difference Between Sales And Marketing

Posted by Anonymous on 3/26/2005 at 5:05 AM ET 125 Points
how should we separate sales by marketing. what are their boundries. where marking ends and sales start. what is their scope individually
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  • Posted by Carl Crawford on 3/26/2005 at 5:47 AM Accepted
    Hello tahirmalik-7

    Welcome to KHE,

    First of all please check the past questions BEFORE you post as this question has been posted a few times before.

    https://www.marketingprofs.com/ea/qst_SearchResults.asp

    any way this one will help, ( it is very big, lots of answers)

    https://www.marketingprofs.com/ea/qst_question.asp?qstid=4053

    "Sales and marketing is like day and night" (bob)

    If you are a student please post your questions in the student section.

    I wont move it (for now) but you might want to post what you think the difference is before your question gets closed by Sheldon ( the terminator)

    Carl Crawford
  • Posted by Deremiah *CPE on 3/26/2005 at 6:59 PM Accepted
    tahirmalik-7,

    My expert friends above have offered some great advice. Another way to look at it is Great Marketing Sells and this keeps your sales force from having to work as hard duplicating the efforts your marketing has already covered.

    Here is a real in depth discussion we had back on 11/14/2004 I'm positive this will clear up some things. The title is above the link...

    "Why Is Marketing Different Than Sales?? (please!)"
    https://www.marketingprofs.com/ea/qst_question.asp?qstID=4053

    Is there anything else I can do for you tahirmalik-7?

    Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
  • Posted by mgoodman on 3/26/2005 at 10:20 PM Accepted
    Marketing is figuring out what the customer is going to need, finding a way to satisfy the need and make a profit doing it.

    Sales, a function within marketing, is responsible for managing the customer interface and making sure it's easy for the customer to get the product/service and pay for it.

    Sales sells what we have. Marketing looks for unmet needs -- existing or emerging -- and finds a way to satisfy those needs profitably.
  • Posted by mgoodman on 3/28/2005 at 2:37 AM Member
    Just for the record, I disagree with a point (or two) made by Joseph Cool: Marketers do NOT create needs. They identify them and satisfy them, but they don't create them. The needs are there long before the marketer shows up.

    As for Sales, they certainly "take orders," but they also maintain the customer interface so that future orders are more likely. To limit their function to "taking orders" is a little demeaning and incomplete.

    How'd he know someone would disagree with him? ;-)
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