Question

Topic: Career/Training

Personal Value Proposition/statement

Posted by Anonymous on 2/17/2005 at 5:27 PM ET 125 Points
I'm searching for samples (or a template) of a personal 'value proposition' statement for a professional marketing executive. Does anyone have an example they could pass along or point me in the right direction?
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RESPONSES

  • Posted by Peter (henna gaijin) on 2/17/2005 at 5:47 PM Member
    Check out a Marketingprofs article on this:
    https://www.marketingprofs.com/4/haydon1.asp
  • Posted by mgoodman on 2/17/2005 at 10:17 PM Member
    The process for creating a personal positioning statement is covered in The Potato Chip Difference : How to apply leading edge marketing strategies to landing the job you want.

    The book is avaiable through Amazon.com, bn.com, most bookstores in the United States, or through the website www.potatochipdifference.com .

    The book is all about treating yourself like a brand and thinking of prospective employers as your target audience. Of course, the key is to really identify the right target audience so your message can be a rifle shot instead of a shotgun approach.
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