Question

Topic: Copywriting

How Can Copywriters Reconcile The Art Of Creative

Posted by txrhliveme on 2/27/2025 at 10:47 AM ET 125 Points
How can copywriters reconcile the art of creative storytelling with the demands of data-driven marketing, ensuring that their messages remain authentically engaging while also being optimized for measurable results across diverse channels?
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  • Posted by Jay Hamilton-Roth on 3/2/2025 at 1:33 AM Member
    Great copy inspires the reader to act (now), and create revenue.

    Copy intended to optimize algorithms may produce lots of traffic, but unless optimized for the target market, likely not to result in a bottom line benefit.

    Focus your copy on engaging your target market and be wise to organically incorporate a few important keywords to leverage algorithms.
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