Question
Topic: Copywriting
Free To Paid Messaging Strategy
I am working on a marketing message for a subscription service that is currently included as part of a package, but due to business pressures, will no longer be subsidized. Customers will need to switch to a new platform to continue getting the subscription. They will get a discount off of the service, as well as discounts off additional, future services should they sign up. Has anyone seen any good examples of companies effectively messaging a free to paid service (but with added benefits)? Or have any advice?
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