Question

Topic: Strategy

Finding Sales Peoples In The Food Service Industry

Posted by donli on 5/12/2020 at 3:30 PM ET 25 Points
I have a solution that will help restaurant owners and fast food franchisees improve customer service and boost sales and I need many sales people that have experience in the food service industry to present and sell my solution.

How to find such sales people?

Thanks.
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RESPONSES

  • Posted by chiron34 on 5/13/2020 at 12:30 AM Accepted
    Without knowing the specific skills, knowledge and experience that you say will enable the sales people you are seeking to represent your product/service to restaurant owners and fast food franchisees with the objective of improving customer service and boosting sales, there is no way that we can develop the selection criteria to assist a recruitment process.

    Consequently, unless you can provide more information so we have something to work with, I don’t think that it is possible for us to help you find the sales people you need.
  • Posted by donli on 5/13/2020 at 10:03 AM Author
    Ok,

    First, let me clarify the problem in the fast food industry that my solution intends to solve first.

    A major problem I spotted for the fast food business is that customers drive up to a fast food joint, say, Wendy's during lunch time and have to pile up in a long line, wait to order ( wait time from 5 to 12 minutes ) and then, wait to pick up his/her order ( another wait time, anywhere from 2 to 5 minutes ).
    Thus, totally waiting time exceeds 10 minutes on average. This is what I personally experienced before the pandemic, and I hate to wait for food, it defeats the purpose of fast food... how about other customers, I bet the same...

    Do you folks agree it's a problem?

    Thanks.
  • Posted by mgoodman on 5/13/2020 at 2:26 PM Accepted
    I suspect customers have been "trained" to accept the wait times, especially at high-traffic periods. Those who are bothered by wait times probably don't go to those fast-food restaurants in the first place.

    If your solution actually increases throughput (so they can serve more customers per minute) there could be an efficiency benefit that might lead to increased sales and/or profitability, but you'd have to demonstrate that benefit pretty clearly up-front. It probably wouldn't increase the total number of people eating lunch. It might get more people eating lunch at the same hour. Not sure that's a benefit.
  • Posted by donli on 5/13/2020 at 3:28 PM Author
    "If your solution actually increases throughput (so they can serve more customers per minute) there could be an efficiency benefit that might lead to increased sales and/or profitability, but you'd have to demonstrate that benefit pretty clearly up-front.",
    Yes I can, but I don't want to post such a demo to the public.
    Email me at donli at yahoo.com, Michael, I'll send a URL, btw, hope you're doing well it's been a while since we last communicated...

    " Not sure that's a benefit.",
    Yes, it will be a benefit to fast food joints that implement my solution because those that don't will lose customers to those that do.

  • Posted by Shelley Ryan on 6/4/2020 at 10:35 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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