Question

Topic: Strategy

Marketing Strategy For Furniture B2b

Posted by domenicogiac on 5/7/2020 at 4:14 AM ET 250 Points
Hello everyone. My cousin has a company that produces sofas, they are all handcrafted. What we are trying to do is to target our products to retailers (b2b) and not to individuals. The goal is to find dealers who are interested in buying from the factory and then reselling them. I thought of a landing page that I could advertise on Facebook, but I'm trying to understand what I could communicate so that a supplier can buy from me. Do you have any ideas on this ?. Thanks
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/7/2020 at 7:28 AM Accepted
    Have you contacted some dealers directly to understand their needs? That's where I'd start – learn from them about products, volume, delivery, pricing, competition, etc.
  • Posted by Mike Steffes on 5/7/2020 at 8:46 AM Accepted
    Talk with your customers. And try to keep in mind not to talk TO them...they know more about their needs than you do.
  • Posted by Peter (henna gaijin) on 5/7/2020 at 11:42 AM Accepted
    Your sales are actually B2C, even though you are going through resellers. The B2B or B2C is related to who the end purchaser is. The reseller is your channel to get to them. Promoting to reseller who then promote to the end customers is called a "push" strategy.

    Signing up resellers is generally best done on a more direct format (calls, face to face visits, displaying at industry trade shows, etc.) than an advertising campaign. If you were to do advertising, I likely would look for some sort of industrial trade journal and advertise there.

    This is all what I would do under normal circumstances. With Covid and all, likely you will not have all of these options.
  • Posted by Shelley Ryan on 5/29/2020 at 1:36 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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