Question
Topic: Strategy
At A Loss For The Best Product I've Ever Had .....
Unfortunately I have to keep this vague, which I know handcuffs everyone but I have a medical device that I happen to use that is absolutely the most amazing product I've used and been lucky enough to help with. It's funny after I used it I demanded to meet with their Director of Marketing and took them on at a discount because I thought that it would be easy and it was a bonus that it would really help people. The target market is men 60 years of age and older. I was at an event today of the PERFECT market...100 people that were all potential customers. Not only were they not interested, the lack of interest was remarkable. Frig, I can't get into m more detail, but is there something I'm missing about men 60+ that are adverse to purchases in general? I would say that 40% of men 60+ would be a good fit....are they adverse to dealing with medical issues? I thought that was gone last generation. Anyway, so my question is, are there any general rules to marketing for older men?
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