Question

Topic: Career/Training

Marketing Internship To Full-time Job

Posted by carter.king779 on 2/6/2019 at 2:47 PM ET 250 Points
Hello!
I am a Junior going for my BA in Comm & Business and I have a great opportunity at my internship. As for right now, I am working at a marketing internship for a software company for healthcare facilities. This internship has been extended multiple times and I believe my supervisor sees promise in the work I am doing. I have been doing various types of marketing duties, but have mainly been focusing on data management. I manage all of the lead data and make sure the information is up-to-date on them, provide metrics using Google Analytics, and other various Excel duties that keep help clean up all the data.

Just recently in a meeting with my supervisor, she has asked what I can bring to the table for the company regarding data management. So my question is this: What would be something unique that I could bring up that would help the company in a positive way that would give me a unique duty that could be mine?

Thank you very much!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/6/2019 at 10:02 PM Accepted
    You're currently a data collector. How do they analyze what you gather? Can you do it better? Can you compare their results to industry benchmarks? Can you create A/B tests of their marketing and analyze those results? Can you create a real-time dashboard of their efforts?
  • Posted by Mike Steffes on 2/7/2019 at 12:50 PM Accepted
    Is managing data what you see yourself doing later in your career? If not, this is a good time to try "going out with other people." Before you get out of school you might benefit from helping-out the creative types (now that you've worked in the technical side for a while). You want to help the company, but remember, you are an intern...so you want to help yourself most of all at this stage of your life.
  • Posted by telemoxie on 2/7/2019 at 2:11 PM Accepted
    My big question is, are you getting paid? Are you volunteering your time to research companies and to produce "prequalified" prospect lists or sales leads for your sales force?

    People pay money for that sort of work. If you want to do it for free, consider branching out and offering a service to multiple companies.

    Personally, I've spent a lot of time and effort building qualified prospect lists, being in business for about 15 years, working on behalf of specialized technical companies. I would be happy to chat with you by phone, to learn more about what you're doing, and maybe we can share some ideas. if you click on my username, can find my email address. Good luck, and take care.
  • Posted by mgoodman on 2/7/2019 at 6:07 PM Accepted
    Find some ways to visualize the data a la Edward Tufte.

    Tufte: https://www.edwardtufte.com/tufte/
  • Posted by Shelley Ryan on 3/4/2019 at 2:44 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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