Question

Topic: Career/Training

Supervising Others

Posted by marsha.findlay on 12/19/2018 at 12:43 PM ET 250 Points
A lot of persons are offering supervisory management workshops. I need a catchy email header that would cause persons to want to open and read the email
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RESPONSES

  • Posted by Mike Steffes on 12/19/2018 at 3:26 PM Accepted
    Management Workshops Perpetuate Outdated Paradigm
  • Posted by mgoodman on 12/19/2018 at 6:11 PM Moderator
    What unique and important benefit do you promise (and deliver)? Who is your primary target audience?
  • Posted by Jay Hamilton-Roth on 12/19/2018 at 7:09 PM Accepted
    Can you guarantee success? If so, put that in your subject line. If not, then what do you teach that's proven better than the competition?
  • Posted by Gary Bloomer on 12/19/2018 at 8:19 PM Member
    The email about what?

    Sent to whom?

    Sent how many times?

    As part of what kind of campaign?

    Asking the recipient to take what action?
  • Posted by marsha.findlay on 12/20/2018 at 8:57 AM Author
    The email is a flyer outlining the workshop details, content , cost , venue etc.
    It is sent to HR Manager, Managers, and Business Owners
    It would be sent out once on our customer database and also on other social media platforms
    To promote the recipient to read and then register



  • Posted by mgoodman on 12/20/2018 at 12:42 PM Accepted
    Without a clear and compelling benefit promise, this mailing is likely to fail. You're dealing with the details/logistics without giving the target audience a reason to do what you want them to do.

    See my earlier response/questions:

    What unique and important benefit do you promise (and deliver)? Who is your primary target audience?
  • Posted by Gary Bloomer on 12/20/2018 at 1:39 PM Accepted
    Sending this piece once is a mistake.

    Instead, it is better to send a series of short, value-driven messages in which you ask insightful, enticing questions and to which you link answers on a series of question specific landing pages, each one of which then acts as a standalone opt in for your event.

  • Posted by marsha.findlay on 12/20/2018 at 1:51 PM Author
    Ok. Thank you very much. I will take that advise.
  • Posted by Shelley Ryan on 1/15/2019 at 10:49 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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