Question

Topic: Strategy

Institutional Sales Strategies For Travel Firm

Posted by simronkaur on 6/29/2018 at 1:48 AM ET 125 Points
I've been hired as a Business Development Manager in a Travel Agency and my primary focus is driving institutional sales from educational institutions. I need help with right approach, strategies and methodology to be adopted for sales conversions specifically for group travels and educational tours.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/29/2018 at 1:02 PM Accepted
    What's unique about your travel agency?
    Who specifically is likely to be your customer? Why? Where are they located? Where are they going?
    Why would they change to doing business with your agency from their current favorite agency?
  • Posted by chiron34 on 6/30/2018 at 12:42 AM Accepted
    Is your travel agency affiliated with a franchise chain? If so, are there restrictions on the promotions you may be permitted to implement? Will you be dealing exclusively with educational institutions themselves or will there be opportunities with possible other side customers such as School Parents & Citizens Associations, Scouts or Church Groups.
  • Posted by simronkaur on 6/30/2018 at 4:02 AM Author
    No, we are not affiliated to any franchise chain and our free to go ahead with any kind of promotions. We as a travel agency specialise in FIT business but are now in the process of shifting focus towards small travel groups of 10-25 pax for better year-round sustenance. We would initially start with the institutions and would want to expand our scope to the parents & citizen associations as well. Kindly suggest strategies for the same.
  • Posted by Shelley Ryan on 7/17/2018 at 12:29 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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