Question

Topic: Strategy

Boosting Showroom Traffic For Commercial Vehicles

Posted by anand.singh216 on 5/9/2018 at 1:57 AM ET 125 Points
I am from sales dept. and want to figure out ways of improving the showroom walkins in order to increase sales of SCV(small commercial vehicles) segment.

I have found that the conversion rate of showroom enquiries is quite high compared to enquiries generated through field activities and that's why the focus is more on showrooms.

Keeping in mind the target customers, a majority of whom are not well-educated, what measures can be adopted for the same?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/9/2018 at 7:56 AM Accepted
    Is there already a lot of foot traffic in your area - especially of your target market?
    How are your vehicles/service better/different from others in your region?
  • Posted by Mike Steffes on 5/10/2018 at 11:08 AM Accepted
    Showroom walk-ins are likely very visual and touch oriented people. Well arranged "front window" displays with great lighting will be attractive. Rotate the various models/colors through with a rotation every few weeks. Make it look like things are happening and that some one there cares enough to do that. Don't forget accessories if there are any to show. Put some interesting vehicles outside if you can. Clean up the outside and think about how you display them (look at it from the road/customers' point of view).

    You can do gimmicks...young ladies serving popcorn or something. On-site radio broadcast. Things like that to increase name awareness & showroom traffic too.
  • Posted by nlytenmedia on 5/17/2018 at 6:01 PM Accepted
    Given that you're selling commercial vehicles, you probably want to focus on forms of advertising that drive people to the showroom. Specifically you're probably looking to target local business owners or business decision makers. PPC advertising is a good way to do this. A good AdWords campaign can be designed to focus on people who are searching locally and with "intent". LinkedIn also offers PPC, which can be filtered by job title and job role - among other things.
  • Posted by Shelley Ryan on 6/8/2018 at 5:38 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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