Question
Topic: Strategy
Hire Content Manager Or Hire 3rd Party Agency?
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My name is Mike! I am a VP of Marketing for an electrical distributor that covers the eastern half of Pennsylvania. I am currently working with the executive team to lead the company through a digital transformation. One of the big gaps we have is in the realm of content. We don't have anyone dedicated to creating a content strategy, creating the actual content, etc. In addition to things like emails, white papers, case studies, videos, etc., I have a huge website/e-commerce project looming that will require a lot of content input.
I'm curious to get some feedback on the value of keeping content development in-house by hiring someone full-time versus hiring a third party content marketing agency that is not based onsite every day. Looking for best practices, people who are currently successful with one approach or the other. My big fear is that if I outsource the work there will be a huge learning curve for an agency that I'll be paying them to walk through. Of course hiring has more fixed costs associated with it.
Really appreciate anyone's help and would be glad to take a conversation offline onto the phone. I have to make a presentation to the executive team on direction within two weeks.
Thanks.
Mike