Know-How Exchange : Career/Training

One area to look at is to consider the content of your promotions. Specifically, what would someone who takes your training get out of it. here in the States, we have training programs focused on teaching people so they can get jobs in restaurants, caterers, or similar, and other, much shorter class length programs aimed at people who want to learn how to cook themselves (usually someone who cooks well who wants to learn to cook much better). So the advertisements in the States usually specify what they will get out of it in the terms of how many jobs are available for cooks at restaurants or how well they will impress their friends when they cook, depending on which type of class they have.

Have you talked to the general public about culinary training? Is there an interest in your region? Do people trust that your training is the best? Is it affordable for them? Have you had any chef dinners at local restaurants to make people aware of you/your skills? Can you have an Iron-Chef like contest to attract attention?

A few tasteful ads in higher-end media may be worthwhile. Attract people with disposable income who are scanning for interesting ways to improve their skills. You've got to start looking big before you can actually be big.