Question

Topic: Copywriting

Website Copy For Dog Trainer

Posted by Anonymous on 7/18/2017 at 4:32 PM ET 125 Points
Hi, I'm writing copy for a dog trainer who does house calls in the U.K., and my main heading is "Open the door to better pet behaviour." She loves it!

I want to play off that theme throughout the rest of her content without over using that exact phrase. For example:

"Open the door for popular packages" doesn't make sense.

Any variations on the phrase that might work? THANK YOU!!!!

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RESPONSES

  • Posted by mgoodman on 7/18/2017 at 4:44 PM Moderator
    Cross the threshold to ...
    Look inside ...
    Discover a new way to ...
    Invite a friend ...
    Share the space with ...
    See what awaits ...
    Let the fresh air/sunlight in ...
    Welcome ...
  • Posted by Jay Hamilton-Roth on 7/18/2017 at 8:28 PM Member
    An invitation for...
    Welcome your future...
    Beginning with...
  • Posted by dubois on 7/18/2017 at 8:47 PM Accepted
    Those are all really good suggestions. See how your overall metaphor of "opening the door" to the #1 benefit creates a "place" framework for you to build on the two branches: Stepping into a new reality of having a good dog; and having the benefit brought into their homes. So think beyond variations on your original heading, and imagine the customer's perspective from each of those places. Even subtly using individual words like come, catch, stay, quiet, welcome, inside, or couch, will reinforce them.
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