Question
Topic: Strategy
1 Person 1 Book Strategy
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Well, my company is planning to publish one Travel Guide book targeting the annual tourist turnover of our country. The content are planned beautifully.
The thing is I am asked to think of something that will ensure one individual will buy one book instead of a group purchasing one and sharing that among them. I have thot of free postcard inside the book and i was hoping if you all could give me few more ideas.